New look coming
Filed Under: logo, Synod Convention, theme
Informational packets are being mailed out this week to the 400 delegates who will be attending the synod convention July 27-31 in Saginaw, Mich. The packets are the first materials from the synod to bear the new WELS logo and tagline "Christ's Love, Our Calling."
The logo and tagline are elements of a new synodwide identity that will receive widespread visibility for the first time at convention. In the new logo, longtime WELS members will recognize the shape of the traditional WELS cross—updated with concentric circles to demonstrate our mission of spreading the gospel.
The tagline "Christ's Love, Our Calling" was chosen not just to set the theme for the convention, but to describe our motivation and mission as a church body well into the future. "If this theme helps our members to focus on what's important—what God has done for us and the task that he's given us to do for him—then it's going to be a wonderful reminder, a wonderful tool," says WELS President Mark Schroeder.
Use of the new logo and theme will be largely limited to convention-related materials until July. Widespread implementation across other synod resources will follow the convention. Congregations will be able to access electronic files of the logo and guidelines for its use in late summer.
